This Nike commercial is talking about a story for the scientist and the clones want to prove that the riskless football is more affective. The original players (Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno) disagree, and they are willing to risk everything to prove the scientist wrong. There is only one way to know who is right: the Last Game.
This commercial published on Jun 9, 2014. It has 778,754 viewers from the day it published until now. It has 5740 people who like this commercial, only 149 people dislike it. Besides that, this video has been shared among people through the social network such as Facebook. Why Nike use “Risk Everything” as their slogan? Grasso says, “This film embodies that sentiment and reminds players in every country at every level: If you are prepared to Risk Everything, there’s no telling what you can do.” This film aims to show how some of the world’s best players succeed despite that pressure, through their willingness to risk everything.
This commercial uses a different
way to promote Nike. Commercial mostly use real people to advertise. But for
this commercial, they used animation to promote Nike. Every character
represents a famous football player in the whole world such as Christiano Ronaldo.
This idea makes it different from others. Compare to other advertisement, other
company use the famous football player to be their spokesperson. However, this
idea makes the advertisement more dull and no creativity. Audiences already use
to this kind of idea and some of them might feel boring. The graphic of this
commercial very lively, make people think that they are watching a real person
than an animation. The animation design according to the real character, follow
their size of body, their skills and so on. People will understand easily who they
are.
Football is the most hit topic
nowadays because FIFA World Cup is organized in Brazil and this becomes the
word of mouth of everyone in the world. Everyone concern about the result of
every matches. Therefore, Nike uses this idea to attract people. This idea is
relevant to current environment now.
“Nike Commercial 2014: The Last Game
ft. Cristiano Ronaldo, Neymar, Rooney, Zlatan, Iniesta” is the title of this
commercial. The word “The Last Game” give us an imagination that what the video
will show and what is the meaning of “The Last Game”. People will attract by
the title because they want to find out what the commercial is talking about.
The run time for this video is 5.29 minutes. This video does not too long. The story of this video is meaningful. People will not feel boring when they watch this video. The other reason why people like to watch this commercial is their idol such as Cristiano Ronaldo be the part in this commercial. In the story of this commercial, they use some humour to make it more interesting.
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